Home » Issue 23-2021


Dear readers

2021: the second year of the pandemic is coming to an end. And again, we all had to adapt to constantly changing conditions.

But such challenges always are opportunities to think about new possibilities.

At HORSCH we started to use digitals formats for almost all information events. Within this scope we decided to carry out the seminar series HORSCH Live for the second time this year – and again it was a huge success. One week after the event more than just under 36,000 people have already watched the speeches and the panel discussions about the most different current and interesting topics. Among others, the topics were cereal market, arable farming microbiology and many more. Those who watched live could discuss with the experts via the chats.

However, digital events cannot replace the personal contact and exchange. This is the reason why in summer the idea of a Roadshow was born. The objective is to present innovations and machines to our customers and prospects at the premises of our sales partners in the markets and finally be in direct contact on a personal level again. As travelling still involves restrictions we visit the customers in the different European countries. The Roadshow team is going to tour through Europe until the middle of next year – depending on the pandemic development. So far, we visited the following countries: Poland, Sweden, the Czech Republic, Slovakia, Hungary, Croatia, Slovenia, Italy and Germany. In all markets, the Roadshow was a huge success. We met more than 2500 customers and enjoyed the personal exchange with them. For 2022, we are planning Roadshow tours to France, Austria, Denmark, Scandinavia, Great Britain, Spain, Bulgaria and Romania.  

I hope that it soon will be possible to meet and talk to you personally. I wish you a merry Christmas and a happy and prosperous New Year!


Cornelia Horsch