The management about the Agritechnica 2025
Since the last Agritechnica, we have been working intensively on developing new products and innovative solutions. Today, we are proud to present you new innovations from all sectors of our portfolio
In the seeding technology sector, we were able to further advance the variety of coulters. In the tillage sector, we offer new solutions to respond even more individually to the requirements of the farmers. Moreover, numerous established machines were updated comprehensively. The Intelligence sector also impresses with new digital solutions – true to the motto of the Agritechnica 2025: "Touch Smart Efficiency." All in all, we are taking another step towards additional options in our product portfolio to provide even more customised solutions in view of increasing challenges.
But there is more: At this year's Agritechnica, we will present the HORSCH Pirk 20 MP, a forwarder trailer, for the first time at our stand. It symbolizes our entry into a new product sector - forest technology.
HORSCH innovations aren't just created in Germany. In Brazil, too, we intensively work on developing and optimizing our machines for regional markets. The same is true for North America where we recently introduced machines customised to the requirements of this market. Our objective is to develop technology that's tailored to the specific local conditions. This is made possible by the close contact to our customers which we always focus on.
This is precisely why our stand at the Agritechnica provides plenty of space for discussions. For us, it is not just about technical details; it primarily is about exchanging ideas with you. This is why we believe it is so important that the Agritechnica takes place every two years: It offers a unique platform for connecting with a wide range of people. Our team is happy to be your contact to maintain existing customer relationships, intensify exchanges with the farmers, further expand partnerships with sales partners, and use the stand as a platform for our global sales partners.
In addition to our new products, we will show other highlights at our stand. Something very special is the HORSCH Studio where we'll be recording numerous interviews and panel discussions in various languages during the Agritechnica. We were able to engage numerous experts from the agricultural sector to discuss exciting future topics with us.
Sustainability also plays a central role in our show appearance. Our modular container system is versatile and is used repeatedly at many shows. Our tabletops are made from pallet wood in co-operation with a regional carpenter, and 95% of our carpeting is rented and reused.
Your visit at the Agritechnica
The new theme days of the Agritechnica with the motto "7 Days – 7 Themes" are aimed at various trade visitor groups. Please also note the changed admission conditions. Purchasing tickets online in advance offers numerous advantages.
In addition to this sustainable appearance, our apprentices, too, contribute to the activities at the show. This year, they oversee the "Yield Challenge" which already in 2023 had motivated many visitors to take part in exciting competitions. The HORSCH Edition of “Ring the Bell” has been further optimised and is waiting for new participants.
Visitors to our stand will also find comprehensive information about job and career opportunities at HORSCH.
Technology, innovations, and a wide range of products characterize our show appearance – but the decisive factor is the inspiration we gain from the personal exchange with you. Therefore, we cordially invite you to visit us at the HORSCH stand in Hall 12. We are looking forward to talking to you.