WE WILL FIND A WAY.
HORSCH DNA and guide to the future
The new company claim "WE WILL FIND A WAY." does not only reflect HORSCH’s pioneering spirit and the outcome-oriented thinking but also emphasises the importance of a good co-operation. When using the claim, the focus is on authenticity and on conveying the core message.
At the sales partner events in mid-April, HORSCH officially presented the new claim for the first time: WE WILL FIND A WAY. The message behind this statement is part of the HORSCH mentality and firmly woven into the entire corporate culture – this shows that it is not only empty words but a deeply rooted conviction that now is expressed by the claim.
Together for the future of agriculture
With the new guiding principle, HORSCH sets internal standards and sends a clear signal to the whole sector. "WE WILL FIND A WAY." describes HORSCH’s pioneering spirit as well as the innovative power and also emphasises the outcome-oriented thinking and the commitment to sustainable, future-oriented approaches.
“The claim stands for the willingness to accept challenges together with customers, partners and employees and to find sustainable solutions – regardless of the task involved”, Cornelia Horsch points out. She also emphasises that this attitude is practiced in all sectors of the company – from product development to customer service.
"WE WILL FIND A WAY." thus is not only a motto but also a signpost for innovation, co-operation and progress in agriculture.
Development of the new claim
The previous slogan "Farming with passion" was to be replaced – not because we want to distance ourselves from this motivation, but because it was no longer able to completely capture HORSCH’s attitude towards current challenges and issues in agriculture.
The development of the new claim was based on a profound analysis of the company, in particular its performance, its actions and its motivation. In co-operation with an experienced agency, a new guiding principle was created that ideally represents HORSCH: WE WILL FIND A WAY.
Dynamic integration in the corporate identity
“The message behind our claim is at the centre of our strategy”, Judith Ehmann-Leeb, head of Brand & Design at HORSCH, points out. “We are trailblazers who always want to be agile, adaptable and open for new developments. Our approach is to use the claim in a targeted way and with a clear context while at the same time reacting flexibly to the requirements of our customers and partners.”
Instead of relying on a traditional campaign structure, HORSCH favours a gradual and authentic integration in the corporate identity. The claim is a central building block that is integrated strategically in future projects. “Our approach remains dynamic and is adapted to changing circumstances. This reflects our mentality very appropriately “, Judith Ehmann-Leeb says.
Therefore, HORSCH is innovative and adaptable not only with regard to the development of agricultural products but also with regard to the presentation of its corporate values.