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terraHORSCH

is the international customer magazine of

HORSCH Maschinen GmbH
Sitzenhof 1
DE-92421 Schwandorf
Tel.: +49 9431 7143-0
Fax: +49 9431 7143-9200
terra@horsch.com
www.horsch.com

Articles: Daniel Brandt, Michael Braun, Barbara Dudkowski, Birgit Greuner, Johannes Hädicke, Cornelia Horsch, Evaristo de Miranda, Eileen Nicolai, Solène Reinacher (Agence RDN), Rihards Snepsts, Joel Williams, Heike Wolf

Photos: Archive HORSCH, Photographie Petra Kellner, Cornelia Gobauer, David Goldenits, Andreas Hafenscher, Liana John, Evaristo de Miranda, Mike Nestor, Alexandre Peltier (MrAgriFrance), Roltoma Agrotechnica, Solubio, Maria Strasser, Andreas Tischler, Joel Williams

Translations: English: Heike Wolf; French: Stéphane Proust, AeC Traduction; Polish: Barbara Dudkowski; Russian: Vyacheslav Veklenko; Hungarian: Axial Kft.; Portuguese: Arno Dallmeyer; Czech: Chicory s.r.o.; Slovakian: Marian Kukučka; Serbian: YU-DNI d.o.o.; Croatian: JERKOVIC d.o.o.

terraHORSCH is published twice a year in the following languages: German, English, French, Croatian, Polish, Portuguese, Russian, Serbian, Slovakian, Czech and Hungarian.

The magazine and all its articles and illustrations are protected by copyright. Any utilisation outside the limits fixed by the copyright act is illegal without the approval of the publisher.

Production & Graphic Design: Beckmann Verlag GmbH & Co KG, Lehrte

Print: Frischmann Druck und Medien GmbH, Amberg

The photos included in the magazine were taken before the Covid-19 restrictions and subject to the statutory preventive measures.

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- It all started with skipping school: Roltoma Agrotechnica, PL
FITZ Trainings Centre
- HORSCH Seminar 2020
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Name	Purpose	Lifetime	Type	Provider
CookieConsent	Saves your consent to using cookies.	1 year	HTML	Website
PHPSessID	Retains the user's states for all page requests.	3 months	HTTP	php
fe_typo_user	This cookie is set by TYPO3 for the unmistakable identification of a user. It offers the user better user guidance	1 session	HTTP	TYPO3
be_typo_user	Used to identify a backend session when a backend user logs into the TYPO3 backend or frontend.	1 session	HTTP	TYPO3
mtm_cookie_consent	Saves your consent to use matomo tracking.	1 session	HTTP	TYPO3

Name	Purpose	Lifetime	Type	Provider
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ANID	Marketing Used to play out advertisements.	10 years		Google
_fbc	Marketing / Tracking Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months		Google Tag Manager / Facebook
datr	Marketing / Tracking Identify the web browser used to connect to Facebook, regardless of the logged-in user. This cookie plays a key role in Facebook's security and integrity features.	2 years		Google Tag Manager / Facebook
fr	Marketing / Tracking Provides information to Facebook to associate functionality of Social Plugin. Send information to Facebook regardless if you are a member or you have logged on the social network.	3 months	HTML	Google Tag Manager / Facebook
sb	Marketing / Tracking Provides information to Facebook to associate functionality of Social Plugin. Send information to Facebook regardless if you are a member or you have logged on the social network.	3 months	HTML	Google Tag Manager / Facebook
_fbp	Marketing / Tracking Used by Facebook to display a range of advertising products, for example real-time bids from third party advertisers.	7 days	Pixel	Google Tag Manager / Facebook
_gcl_au	Marketing / Tracking Used by Google AdSense to experience the efficiency of advertising on websites that use their services.	1 day	HTML	Google Tag Manager / Google Ad
RUL	Marketing / Tracking Used by DoubleClick to determine whether website advertisement has been properly displayed	1 year		Google DoubleClick
IDE	Marketing / Tracking Contains a randomly generated user ID. Using this ID, Google can recognise the user across different websites and display personalised advertising.	1 year		Google DoubleClick
__adroll_fpc	Marketing / Tracking Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement	1 session	HTTP	Adroll
NID	Marketing / Tracking Google cookies store information about user settings and information for Google Services.	6 months		Google Ads Optimazation
__Secure-3PAPISID	Marketing / Functional Used by for targeting purposes to profile the interests of the website visitor and display relevant and personalised Google advertising.	2 years		Google
__Secure-3PSID	Marketing / Functional Used by Google for targeting purposes to profile the interests of the website visitor and display relevant and personalised Google advertising.	2 years		Google
__Secure-3PSIDCC	Marketing / Functional Used by YouTube / Google for targeting purposes to profile the interests of the website visitor and display relevant and personalised Google advertising.	1 year		YouTube / Google
CONSENT	Functional Store cookie settings.	10 years		Google / YouTube
_ar_v4	Optimises ad display based on the user's movement combined and various advertiser bids for displaying user ads.	1 year	HTTP	Google DoubleClick
MYSAPSSO2	Used by for targeting purposes to profile the interests of the website visitor and display relevant and personalised Google advertising.	1 session		SAP

Name	Purpose	Lifetime	Type	Provider
_ga	Statistics This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier.	2 years	HTML	Google Analytics
_ga_XXXXXXXXXX	Statistics Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.	2 years	HTML	Google Analytics
_gid	Statistics Functionality to count and track pageviews.	1 day	HTML	Google Analytics
1P_JAR	Statistics Used by Google to display personalised advertising on Google websites based on current search queries and previous interactions.	1 month		Google
_hjAbsoluteSessionInProgress	Statistics This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 minutes		Hotjar
_hjFirstSeen	Statistics This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.	1 session		Hotjar
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_hjid	Statistics Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	365 days		Hotjar
_hjIncludedInPageviewSample	Statistics This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.	30 minutes		Hotjar
_hjIncludedInSessionSample	Statistics This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.	30 minutes		Hotjar
_pk_id	Statistics Used to store a few details about the user such as the unique visitor ID.	13 months		Matomo
_pk_ses	Statistics Short lived cookie used to temporarily store data for the visit.	90 minutes		Matomo

Name	Purpose	Lifetime	Type	Provider
_dc_gtm_UA-44853388-1	Used by Google Analytics to throttle request rate	1 minute	HTML	Google Tag Manager
Captcha	Used to distinguish between humans and bots. This is beneficial for the website to generate valid reports about the usage of their website	180 days		Google

terraHORSCH

News

Practical experience

Around the world

Company insights

Farm report

Inside HORSCH

Service & Sales

FITZ Trainings Centre

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