HORSCH Dealer Days – benefit for the customer
In the middle of September 2019, the HORSCH Dealer Days took place. Sales partners from all over Europe came to Sitzenhof.
The utmost benefit for the customer is HORSCH’s top priority. The Dealer Days are a platform to train the dealer even more intensely to be a competent contact for HORSCH products and to provide him first-hand with all necessary information.
This year the event was even more important as HORSCH presented a lot of innovations at the Agritechnica. Especially in the new product segment mechanical population control the training was very intensive.
About 190 sales partners from Germany and the whole of Europe were invited. They were divided in several groups – depending on their home country and the sales region. On the eve of the training the representatives of the dealers met the HORSCH management, represented by Cornelia Horsch, and the sales director Christoph von Starck for dinner.
The actual Dealer Day took place the next day. In his opening presentation, Christoph von Starck informed the participants about the current sales figures and the forecasts for next year. He emphasised that only with an increased customer focus of the dealer and HORSCH there would be the best chance to really close a deal. A continuous development of the service sector also plays a major role. At the end of his speech, the sales director had a special tip for the sales partners: „As long as you are a HORSCH sales partner, you should remain a friend of ploughless tillage.“ Thus he pointed out clearly that HORSCH will not launch a plough.
Michael Horsch described in his speech his view of the future of agriculture. He also spoke about his experiences with sowing all over the world and about the harvest forecasts for 2019.
The sales partners spent the rest of the day in the field together with employees of the HORSCH marketing and sales department. The innovations from the tillage, seed drill, plant protection and mechanical population control lines were shown in practical use. The resulting discussions between the HORSCH employees and the sales partners were quite lively.
After the Dealer Days there was another internal training for the HORSCH sales employees to provide them with an even more profound insight into the new products.
In retrospect, these training and exchange days were very successful. They will contribute a lot to transfer knowledge from the dealer to the customer.