Roadshow 2024: HORSCH on tour again
From September to November, the HORSCH Showtruck was once again on tour throughout Europe to present machines and innovations to customers. On the occasion of HORSCH's 40th anniversary, the motto was ‘40 Years of Innovation’.
In September, HORSCH once again went on tour across Europe with a Showtruck to present machines and innovations to customers and sales partners directly on site. After the 2021/2022 roadshow which was initiated after the Covid 19 pandemic, this is the second edition of the format. This year's roadshow kicked off in Skurup, Sweden.
Focus on exchange
The HORSCH Roadshow 2024 was organised in close co-operation with the local sales partners. At the various stops of the tour, HORSCH presented a selection of machines and relevant technologies, customised to the specific requirements of the respective markets. At some stops, there were also field demonstrations where the machines were shown in action in the field.
As HORSCH always focusses on being close to the customer, this format offers the ideal opportunity to discuss on site and to have an From September to November, the HORSCH Showtruck was once again on tour throughout Europe to present machines and innovations to customers. On the occasion of HORSCH's 40th anniversary, the motto was ‘40 Years of Innovation’.
intensive exchange about regional characteristics, current challenges and problems. Both current and future challenges and possible solutions were discussed. Such dialogues always provide valuable feedback and insights which both sides benefit from.
The centrepiece of each stop was the Showtruck themed ‘40 Years of Innovation’ to mark the company's anniversary. Inside, visitors were able to delve into the history of HORSCH and learn more about the evolution of the different product groups: from the first development (Seed-Exactor) to the legendary Terra-Trac and the sectors of tillage and single grain seeding technology to the integration of the crop care sector and developments from the hybrid farming and Intelligence sector. Solutions from this product family were also presented inside the show truck. Visitors had the opportunity to test the functions of HorschConnect or to find out more about the PartFinder and the RowControl distributor tower.
The motto of the show truck was ‘40 Years of Innovation’. 
A central theme inside the show truck was the Intelligence section.
Tour across Europe
After starting in Sweden, the truck continued its tour through Scandinavia (Finland) before making a few stops in the Baltic states (Estonia, Latvia, Lithuania). It then travelled on via Poland and Slovakia to Austria. Then came the first stops in Germany before the truck made its first stop in France. From there, the journey headed south, to Spain to be precise. After another stop in the centre and north of France, it headed back to Germany for another stop before the Roadshow 2024 came to an end in Italy. Within two and a half months, the truck stopped at 25 locations in twelve countries.
One of the first stops of the Roadshow 2024 was in Sweden 
The complete HORSCH product portfolio was also presented in the Baltic States.